OCEANLAKE'S FACILITASIA SUBSIDIARY LAUNCHES "imercion" WITH THE CELLCITY TO
MANAGE ASIA'S #1 MOBILE CONTENT MEGASTORE
13:56 EDT Thursday, July 27, 2006
Facilitasia's web-based platform to market and deliver content directed to the
Asian market of over 1 billion mobile phone and Internet users
FSC / Press Release
OCEANLAKE'S FACILITASIA SUBSIDIARY LAUNCHES "imercion" WITH THE CELLCITY TO
MANAGE ASIA'S #1 MOBILE CONTENT MEGASTORE
Facilitasia's web-based platform to market and deliver content directed to the
Asian market of over 1 billion mobile phone and Internet users
Singapore and Toronto, Ontario CANADA, July 27, 2006 /FSC/ - Oceanlake Commerce
Inc. (OLI - TSX Venture), is pleased to announce that its wholly owned
subsidiary, Facilitasia Private Limited and its imercion content delivery
platform has been selected as the principal service provider and core technology
respectively for The CellCity mobile MegaStore located at www.thecellcity.com.
The CellCity MegaStore comprises 17 departments, 100 sections and over 1 million
unique applications including the hottest music hits, games, Ringtones,
wallpapers, education, health, sports, productivity and business applications
all under the one roof - all designed for direct downloading to the more than 1
billion mobile users across Asia and the world.
Oceanlake, through its Facilitasia subsidiary, provided The CellCity with a
"turn-key" package, with imercion serving as the technical infrastructure,
enhanced by a complete suite of content management, updating, fulfillment and
billing services. As compensation, Facilitasia will receive a portion of the
gross revenue generated by all transactions conducted through The CellCity
MegaStore.
William Car, OceanLake's President and CEO said: "imercion is a key product that
will allow the most popular content to be easily, effectively and profitably
delivered to mobile phone users worldwide. We are therefore pleased to work with
The CellCity to launch the content MegaStore. imercion gives consumers greater
choice by allowing non-carriers and carriers alike to aggregate and offer the
widest possible selection of content to mobile users."
Dannie Francis, CEO at the Cellcity added: "Developing our solution based on
imercion has enabled The CellCity to build the world's first megastore for
mobile applications and to deliver content via both the Internet and mobile
phone browser.
Details of imercion
Developed by OceanLake's Facilitasia subsidiary, imercion is a total content
delivery platform that offers content providers, content aggregators and
telecommunications operators the ability to deliver any type of content to any
type of device - fixed or mobile. imercion allows users with any internet
enabled device - mobile or fixed - to search, view, select, purchase and
download content via an easily customized interface that is simple to understand
and operate. imercion also links to all existing payment portals such as PayPal
and merchant credit card links and can produce and process pre-paid vouchers
from multiple sources. It can also be linked to an operator's prepaid system or
billing software for direct charging to a users' phone.
Details of The CellCity MegaStore
The CellCity MegaStore is telco independent. Customers don't need to be a
subscriber to anyone to get the best mobile applications on the market. Using
imercion, The Cellcity MegaStore can deliver content such as full track music,
ring tones, wallpapers to any kind of phone, regardless of a subscriber's
carrier, country or model phone. Using imercion, we enable our customers who use
2.5G phones to get 3G type services.
About The CellCity
The CellCity is the world's first Mobile MegaStore. We live by the motto: If
it's Mobile - We Sell It.
The CellCity provides the world's richest and widest variety of mobile software
and services from the world's leading suppliers - all in one place.
We stock an enormous selection of applications, solutions and services for both
business and consumers. Our content includes applications and services for
business, music, entertainment, education, reference, sports, games, ring tones,
wallpapers, eBooks in fact we have over 16 departments and 70 sections catering
to almost any interest.
The CellCity MegaStore offers a variety of payment methods enabling shoppers a
simple experience of browsing, trying, buying and paying direct from your phone
or via the Internet using credit or debit cards, premium SMS, direct carrier
billing or using phone or Internet banking systems. And our world recognized
payment partners give our customers security and confidence no matter where or
how they choose to buy.
Any visitor to the CellCity MegaStore can access exactly what they are looking
for within 3 clicks. That's because we deploy our FAST Shopper(tm) technology
enabling each individual visitor to our store a personalized experience where
each department is customized to his or her preferences. There's even a Virtual
Store Assistant working 24x7 in tandem with our online 24x7 customer support
team should our customers ever need it.
Our customer loyalty rewards program - The CashClub(tm), offers registered
customers an unrivalled retail experience exchanging cash for loyalty and making
redemption simple from either the Internet or a mobile phone.
The CellCity offers services in Chinese, English and Spanish and a planned
rollout into Korean, Japanese, Thai and Bahasa and others in the near future.
For more information about The Cell City, please go to www.thecellcity.com
For more information about Facilitasia, please go to www.facilitasia.com
For more information about OceanLake, please go to www.oceanlake.com
Contact:
William Car
CEO, OceanLake
wcar@oceanlake.com
1-416-568-5267
The TSX Venture Exchange does not accept responsibility for the adequacy or
accuracy of this release.
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